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What Is Auracast Technology, and What Does It Mean for Hearing Aids?

by | Sep 5, 2024 | Hearing Aids

Does going to live events like sports games, concerts, and movie theaters lack the sense of excitement it used to have? 

It’s not uncommon for live events to lose their spark—they’re loud and expensive, and coming home with a headache is more trouble than it’s worth these days!  

For those with hearing loss challenges, spaces like these can be even more overwhelming and stressful. Assistive listening systems (ALS) like induction loops or FM loops can help overcome the challenges associated with these environments, but they come with limitations like lack of privacy, low quality, and high cost. 

Thankfully, the tech has finally caught up with the times with the help of Auracast, the “next generation of Bluetooth.” 

What Is Auracast? 

From Bluetooth SIG (Special Interest Group), Auracast is supported by Bluetooth LE audio, allowing it to connect to two different devices and stream to large numbers of people in public spaces like live events.  

With the help of Auracast, movie theaters, sports stadiums, conference centers, and more can broadcast their audio to large grounds with clear, crisp sound at a fraction of the cost.  

There are quite a few benefits to Auracast, including: 

Audio Sharing:

Using your smart device, you can share audio with more than one listener with compatible devices, like during tours or in meetings. 

Unmuting Public Broadcasts:

Devices with LE audio grant you access to the sound from muted TVs in waiting rooms, gyms, and airport lounges, so you can enjoy the sound from these devices no matter where you are. 

Improving Your Listening Experience:

For individuals with hearing aids, Auracast can supplement your listening experience in public spaces, boosting your hearing capabilities.  

Broader Range of Deployment:

Since Auracast is less expensive than traditional ALS, the hope is that it will be deployed in more spaces, expanding the number of places where you can enjoy better listening. 

What Does Auracast Mean for Hearing Aids? 

Auracast will bring better listening for all sorts of public spaces at the press of a button—listening to important info at airports and train stations, enjoying entertainment at the theater or at a concert, and listening to speakers in conference halls or places of worship has never been easier! 

Right now, individuals with hearing aids need to use smartphones as a go-between; in time, your hearing aids will be able to work alongside Auracast, and you’ll be able to connect to Auracast via your hearing aids. 

These two listening support devices go hand in hand to help you enjoy a stronger and clearer listening experience.  

As major hearing aid manufacturers upgrade to LE audio, your devices will soon have access to Auracast for direct audio streaming capabilities. 

Better Listening, Wherever You Go 

We’re excited to see how Auracast impacts hearing aid and hearing assistive technology users like you and other members of our community. 

Get ready for a stronger listening experience at all your favorite live events with the power of Auracast! 

To learn more about Auracast, explore hearing technology, or chat with a professional about your unique situation, please feel free to request a callback or call us at (936) 632-2252. 

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Tina Evans HIS, COHC

Tina has had the privilege of being part of this amazing hearing healthcare practice for over 15 years. She became a Hearing Instrument Specialist (HIS) as well as a Certified Occupational Hearing Conservationist (COHC) in 2014. When she first joined Audiological Services, it was only the audiologist and herself; now, along with the rest of the team, have served the community well and grown the practice for over 25 years. Her mission is to provide professional, quality hearing healthcare while increasing public awareness regarding the early identification, treatment, and rehabilitation options for hearing loss. Her vision as the premier hearing healthcare center in East Texas where staff members genuinely welcome all who enter the door, work together to provide unsurpassed quality of care and effectively improve quality of life for her patients. Her values are honest, ethical professionalism, personalized care, integrity, reliable service with the most advanced technology, innovative hearing solutions with guaranteed satisfaction, and a warm friendly atmosphere. In her time away from work, Tina enjoys being involved in her church, and traveling with her husband, family, or friends in her RV. Tina’s handsome grandson is her pride and joy.

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